| 广告英语的声音象似性及其修辞功能研究 |
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| 引用本文： | 司文会,杨颖.广告英语的声音象似性及其修辞功能研究[J].涪陵师范学院学报,2009,25(5). |
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| 作者姓名： | 司文会 杨颖 |
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| 作者单位： | 司文会(湖南科技学院,外语系,湖南,永州,425100);杨颖(重庆文理学院,外国语学院,重庆,402160) |
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| 基金项目： | 湖南科技学院院级课题"广告英语文体与修辞的认知研究"，湖南省教育厅2009年度一般科研项目"广告英语的符号象似性及其修辞功能研究"的阶段性成果 |
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| 摘 要： | 象似性理论是认知语言学的一个研究热点,学者们一方面注重象似性理论体系自身的建设,一方面重点研究以诗歌为代表的文学体裁中存在的象似性现象.相比而言,对于广告英语中的象似性尚缺乏深入地研究.因此,本文将集中讨论广告中的声音象似性现象,论证其修辞功能,说明其在广告英语中发挥的重要修辞作用.
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| 关 键 词： | 广告英语 声音象似性 修辞功能派 |
A Study of Sound Iconicity and Its Rhetoric Function through Advertising English |
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| SI Wen-hui,YANG Ying.A Study of Sound Iconicity and Its Rhetoric Function through Advertising English[J].JOurnal of Fuling Teachers College,2009,25(5). |
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| Authors: | SI Wen-hui YANG Ying |
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| Institution: | SI Wen-hui1,YANG Ying2(1.Foreign Languages Department,Hunan Institute of Science and Technology,Yongzhou,Hunan 425100,2.School of Foreign Languages and Literature,Chongqing University of Arts and Sciences,Chongqing 402160,China) |
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| Abstract: | Iconicity,as an important branch of cognitive linguistics,is hotly discussed at home and abroad.Scholars not only develop its theoretical system but also study iconicity and its rhetoric function through poetry.Comparatively speaking,advertising English and its iconic phenomena have not received enough attention yet,especially in China.Therefore,this paper will focus on the sound iconicity in advertising English and study its rhetorical function and importance. |
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| Keywords: | advertising English sound iconicity rhetorical function |
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