| 图书产品生命周期各阶段的营销策略 |
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| 引用本文： | 孟宪忠. 图书产品生命周期各阶段的营销策略[J]. 番禺职业技术学院学报, 2007, 6(3): 56-58 |
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| 作者姓名： | 孟宪忠 |
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| 作者单位： | 华南理工大学,出版社,广东,广州,510640 |
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| 摘 要： | 对图书产品生命周期的形态和各阶段特征进行了分析,重点阐述了出版社在典型的图书产品生命周期四个阶段应采取的营销策略,以及在各阶段如何选择搭配各种营销方式形成最佳组合,从而提高图书产品的销量,延长图书产品的生命周期。
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| 关 键 词： | 图书产品 生命周期 阶段特征 营销策略 |
| 文章编号： | 1672-0997（2007）03-0056-04 |
| 修稿时间： | 2007-06-03 |
Marketing Strategies for Books in Various Phases of Their Life Cycle |
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| MENG Xian-zhong. Marketing Strategies for Books in Various Phases of Their Life Cycle[J]. Journal of Panyu Polytechnic, 2007, 6(3): 56-58 |
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| Authors: | MENG Xian-zhong |
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| Affiliation: | South China University of Technology Press, Guangzhou 510640, China |
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| Abstract: | The form and features of different phases in the life cycle of books are analyzed in this paper.Emphasis is then laid on two parts: 1) marketing strategies that presses are expected to adopt in four stages in the life cycle of books 2) the way to develop the best marketing mix by synthesizing marketing modes to extend the life cycle. |
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| Keywords: | books life cycle features of various phases marketing strategy |
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