| 招商引资用语的修辞问题 |
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| 引用本文： | 杨景春. 招商引资用语的修辞问题[J]. 山东商业职业技术学院学报, 2007, 7(3): 77-79,94 |
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| 作者姓名： | 杨景春 |
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| 作者单位： | 浙江衢州学院教育系,浙江,衢州,324000 |
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| 摘 要： | 语言是思想的外壳，运用什么样的招商用语，决不是无关紧要的文字游戏。要讲究宣传艺术，增强吸引力、感召力和说服力。应该有一点修辞方法，简洁明快，通俗易记，真实可信。成功的招商用语，能够让人喜闻乐见，做到真实可信，和蔼可亲，富有情味，体现一个地方政府的诚信度、工作思路与政策水平。
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| 关 键 词： | 招商 用语 修辞 |
| 文章编号： | 1671-4385（2007）03-077-04 |
| 修稿时间： | 2007-01-28 |
The Rhetoric of Attracting Foreien Investment |
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| YANG Jing-chun. The Rhetoric of Attracting Foreien Investment[J]. Journal of Shandong Institute of Commerce and Technology, 2007, 7(3): 77-79,94 |
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| Authors: | YANG Jing-chun |
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| Affiliation: | Dept,of Education , Zhejiang Quzhou University , Quzhou 324000 , China |
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| Abstract: | language, as a form of thought, especially for the words of attracting foreign investment, is by no mean a character game and need artistic of propagating to increase persuasion and appeal. Successful language of appeal foreign investment should use rhetoric to express the means rememberably and honestty and imbody credit and policy of a local government. |
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| Keywords: | attracting foreign investment character rhetoric |
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