| 公共标语及广告的译名统一规范性研究 |
| |
| 引用本文： | 况新华,方筱琰.公共标语及广告的译名统一规范性研究[J].九江职业技术学院学报,2010(4):47-50,31. |
| |
| 作者姓名： | 况新华 方筱琰 |
| |
| 作者单位： | 南昌航空大学外国语学院,江西南昌330063 |
| |
| 基金项目： | 江西省社会科学规划项目 |
| |
| 摘 要： | 本文基于双语化的背景,通过实例分析了造成当前公共标语及广告译名不规范现状的两大原因：一是劣质翻译导致错误译名泛滥;二是用法不同导致同一公共标语及广告有多个正确译名并存。建议通过制定译写标准、拆除取消错误译名、培养翻译实用文体的人才等可行途径,对公共标语及广告译名进行规范统一,优化双语环境。
|
| 关 键 词： | 公共标语及广告 译名 翻译错误 规范 |
Normative Research on English Translations of Public Signs and Advertisements |
| |
| KUANG Xin-hua,FANG Xiao-yan.Normative Research on English Translations of Public Signs and Advertisements[J].Journal of Jiujiang Vocational and Techinical College,2010(4):47-50,31. |
| |
| Authors: | KUANG Xin-hua FANG Xiao-yan |
| |
| Institution: | (School of Foreign Languages,Nanchang Hangkong University,Nanchang 330063,China) |
| |
| Abstract: | Based on examples of translated terms of public signs and advertisements,this paper presents two major reasons for the present nonstandard translations against the background of pursuing bilingualization.One is the flooding errors resulting from poor translation,and the other is the coexistence of correct versions due to different usage.Then,establishment of translation norms,removal of improper translated terms,and cultivation of translators for the practical-style texts are introduced as feasible methods to regulate the translation of public signs and advertisements so as to optimize the bilingual environment. |
| |
| Keywords: | public sign and advertisement translated term translation error norm |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
