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Twenty Steps to Marketing Your Library Online
Abstract:ABSTRACT

Libraries are quite practiced at outreach activities in the physical world, but now, just as our services and resources have moved online, so must our outreach efforts. This article provides a list of twenty practical things libraries can do to begin to delve into the world of online outreach. Topics covered include listing your library in Wikipedia, listing library events in local community calendars, listing librarians in expert-finding directories, pushing newsletters out via RSS, being present in online game and other environments, and much more. The requirements for online outreach at libraries will always be evolving, but this starter list will provide a place for all libraries to begin their foray into online outreach and marketing.
Keywords:Marketing  Promotion  Outreach  search engines  directories  Wikipedia  Wikimapia  Blogs  social networking  Google Local
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