The impact of ownership rules and the telecommunications act of 1996 on a small radio market

The change in radio ownership rules in 1992 had the greatest effect in markets ranked above 100. The Telecommunications Act could have similar effects. One such market was investigated for this study. A proposed station purchase in this market would give an ownership group four of seven stations in the market, depending on how a market is defined. Petitions to deny were filed. These statements and replies by station owners were analyzed and related to radio in a small market. The ultimate impact was found on the negotiation of advertising rates. Other effects could emerge over time.