“文学场”中出版机制的转型与文学走向市场

布迪厄认为,文学场是不同的资本持有者角斗的空间,由许多位置及其相互关系形成,研究文学意味着建构一系列＂纸上的建筑群＂。对20世纪90年代的中国文学场而言,出版机制的转型促使中国当代文学不断应对＂经济场＂的挑战,并且逐渐适应市场经济规律变化。出版机构通过品牌战略、包装作家、策划专题等举措赢得了在＂文学场＂中的地位,在一定程度上抗拒了＂经济场＂、＂政治场＂的力量,也使当代文学在走向市场过程中形成＂好看＂就是＂好书＂的标准。

Transformation of Publication System in "Literature Field" and Market Oriented Literature

Making use of Pierre Bourdieu's"literature field" theory,this paper illustrates how publication system's transformation stimulates Chinese modern literature to cope with the challenges of "economy field" so as to be accustomed to the changes of market economic laws.Publication system wins its place in "literature field" through brand strategy,author package,planning issues and so on.To some degree,publication system resists "economy field" and "public field" and forms a standard,that is,attractive books are...