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高职商务礼仪课程工学融合实训项目开发研究
引用本文:萧琳.高职商务礼仪课程工学融合实训项目开发研究[J].番禺职业技术学院学报,2014(4):41-45.
作者姓名:萧琳
作者单位:珠海城市职业技术学院经济管理学院,广东珠海519090
基金项目:广东省高职教育管理类专业教学指导委员会教育教学改革课题“基于‘行校企协同创新’的高职商务礼仪工学融合实训项目开发研究”(YGL2013140)。
摘    要:基于行校企协同创新的高职教育教学理念,以商务礼仪课程为载体,从研究背景入手,系统分析了实训项目开发的现状,提出了德育性与职业性相协同的实训项目开发目标,“五大模块”和“四个协同”相结合的实训内容以及融“教、学、评、做”为一体的“TMIE”实训教学模式。

关 键 词:行校企协同创新  工学融合  商务礼仪  实训项目

Research and Development of Work-Study Integration Training Project for Business Etiquette Courses in Higher Vocational Colleges
XIAO Lin.Research and Development of Work-Study Integration Training Project for Business Etiquette Courses in Higher Vocational Colleges[J].Journal of Panyu Polytechnic,2014(4):41-45.
Authors:XIAO Lin
Institution:XIAO Lin (School of Economics and Management, Zhuhai City Polytechnic, Zhuhai 519090, China)
Abstract:Based on the analysis of the present situation of training project development and the"Industry-school-enterprise cooperation” synergetic innovation teaching idea of higher vocational education innovation, this article puts forward the "coordinated moral and occupational education "training project development objectives, taking"business etiquette"course as the carrier,"Five Modules"and"Four Coordination"combination of training content and"TMIE"practice teaching mode will be also discussed.
Keywords:industry-school-enterprise cooperation synergetic innovation  work-study integration  business etiquette  training project
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