| 图书馆推广活动CI作用调查 |
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| 引用本文： | 林梦笑.图书馆推广活动CI作用调查[J].图书情报工作,2009,53(13):86-15. |
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| 作者姓名： | 林梦笑 |
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| 作者单位： | 中山大学资讯管理系 |
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| 摘 要： | 采用网上调查法，对公共图书馆的推广活动主题名称、活动类型、活动预告、活动对象、合作情况等进行调查，对国内外公共图书馆推广活动的形象识别作用进行研究。
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| 关 键 词： | 公共图书馆 推广活动 形象识别 |
| 收稿时间： | 2008-10-10 |
| 修稿时间： | 2009-07-01 |
Study on the CI Effect of Library Extension Activities |
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| Lin Mengxiao.Study on the CI Effect of Library Extension Activities[J].Library and Information Service,2009,53(13):86-15. |
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| Authors: | Lin Mengxiao |
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| Institution: | School of Information Management, Sun Yat Sen University, |
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| Abstract: | This paper examines the corporate identity(CI) effect of the extension activities conducted by the public libraries at home and abroad by researching their websites. The results show that unified and eye catching title can strengthen visual identity (VI).Reading conception can embody mind identity (MI). Libraries can make full use of behavior identity (BI) as follows：develop the brand name programs, hold more interactive activities, regulate the events and make an overall plan, expand the range of promotion objects and develop partnership with other organizations. |
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| Keywords: | public library extension activity corporate identity(CI) |
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