| 劝民觉悟:《农民》报的话语建构及其传播策略研究 |
| |
| 引用本文： | 何修豪,庄曦.劝民觉悟:《农民》报的话语建构及其传播策略研究[J].传媒观察,2021(1). |
| |
| 作者姓名： | 何修豪 庄曦 |
| |
| 作者单位： | 南京师范大学新闻与传播学院 |
| |
| 基金项目： | 国家社科基金一般项目“新型城镇化背景下城市新移民的互联网社会支持研究”(17BXW105);江苏省研究生科研创新计划项目“近代化视域下的乡土媒介转型研究”(KYCX20_1224)阶段性成果。 |
| |
| 摘 要： | 平民教育报刊《农民》报通过对公民、生计、卫生和文艺等四大知识的引介,为城乡互动和乡村进步提供了基础性条件。同时在"劝民觉悟"的使命指引下,采取图像叙事、书信展登和故事寓理等多项传播策略,引领农民群体从"贫民弱民"向"富民强民",从"愚民"向"智民",从"私民"向"公民"的社会角色转型。农民和学者亦通过《农民》报这一媒介平台相互勾连,实现了一定程度上的协作。从某种意义上来说,《农民》报确乎成为近代乡村传播史上的一个经典案例。
|
| 关 键 词： | 劝民觉悟 《农民》报 话语建构 传播策略 |
Awaken the People:A Study on Discourse Construction and Communication Strategies of "the Farmers" |
| |
| Authors: | He Xiuhao Zhuang Xi |
| |
| Abstract: | Through the introduction of the concepts of citizenship,livelihoods,health,literature and art,the popular educational newspaper "the Farmers" provided basic conditions for urban-rural interaction and rural progress.At the same time,under the guidance of the mission "awaken the people",a number of communication strategies such as image narrative,letter exhibition and story allegory were adopted to lead the farmers from "being poor and weak" to "being rich and strong",from "uncivilized" to "wise",from "individual" to be "citizens".Farmers and scholars also communicated and collaborated with each other through this media platform provided by the newspaper.In a sense,this newspaper is a classic case in the history of modern rural communication. |
| |
| Keywords: | awaken the people the Farmers discourse construction communication strategy |
| 本文献已被 维普 等数据库收录！ |
|
