| 基于技能竞赛创新高职营销人才培养模式的探索与实践 |
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| 引用本文： | 曹成喜.基于技能竞赛创新高职营销人才培养模式的探索与实践[J].泰州职业技术学院学报,2012,12(3):13-15. |
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| 作者姓名： | 曹成喜 |
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| 作者单位： | 泰州职业技术学院,江苏泰州,225300 |
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| 基金项目： | 2009年江苏省高等教育改革研究课题:高职学生技能竞赛的开展与创新人才培养的探索与实践 |
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| 摘 要： | 经济的转型急需与区域经济发展相适应的高职营销人才，文章以全国营销大赛为切入口，对创新高职营销人才培养的模式进行实践与探索，提出基于营销大赛创新高职营销专业人才培养模式的八个突破。
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| 关 键 词： | 营销大赛 教学改革 突破 |
The Exploration and Practice of the Cultivating Models for Competition and Innovation Based Marketing Professionals |
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| CAO Cheng-xi.The Exploration and Practice of the Cultivating Models for Competition and Innovation Based Marketing Professionals[J].Journal of Taizhou Polytechnical Institute,2012,12(3):13-15. |
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| Authors: | CAO Cheng-xi |
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| Institution: | CAO Cheng-xi(Taizhou Polytechnic College,Taizhou Jiangsu 225300,China) |
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| Abstract: | The restructuring of the economy entails an urgent need for professional marketing talents who can adapt to regional economic developments.This thesis explores the cultivation models of innovative marketing professionals from the angle of the national marketing competition and proposes several breakthroughs in the cultivating models based on the marketing competition. |
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| Keywords: | marketing competition teaching reform breakthrough |
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