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论职业院校学生社团的品牌建设
引用本文:杨业文,王瑶,莫丽莎.论职业院校学生社团的品牌建设[J].南宁职业技术学院学报,2012(5):57-60.
作者姓名:杨业文  王瑶  莫丽莎
作者单位:广西纺织工业学校,广西南宁,530007
基金项目:广西区教改一级立项课题《中职学校学生社团活动中德育功能研究和实践》的阶段性研究成果,课题编号:桂教职成[2010]56号
摘    要:高等职业院校的学生社团数量较多,发展不平衡,要保证学生社团的持续健康发展,发挥其德育功能,必须走社团品牌建设之路。学生社团品牌的建设可通过社团活动的合理定位、特色及个性的充分彰显、管理和宣传的逐步加强,精品活动的大力扶持等途径来实现。

关 键 词:职业院校  学生社团  品牌建设  德育功能

On Brand Construction for the Students Associations in Vocational Colleges
YANG Ye-wen,WANG Yao,MO Li-sha.On Brand Construction for the Students Associations in Vocational Colleges[J].Journal of Nanning Polytechnic,2012(5):57-60.
Authors:YANG Ye-wen  WANG Yao  MO Li-sha
Institution:1 (1.Guangxi Textile Industry School,Nanning 530007,Guangxi,China)
Abstract:Vocational colleges must choose to walk on the path of developing brands for the students associations in an efforts to guarantee a sustainable and healthy development of the numerous students associations with imbalanced development in vocational colleges.Brand construction for the students associations can be implemented through properly orienting club activities,fully highlighting characteristics of the associations,gradually intensifying management and publicity of the associations,vigorously being assisted by top quality activities.
Keywords:vocational colleges  students associations  brand construction  moral education functions
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