漯河地域文化资源产业化问题研究

文化产业的崛起是社会经济发展的必然结果,文化产业发展已成为当今世界的潮流。漯河地域文化资源具有历史悠久、类型丰富、地方性浓的特点,漯河市通过开发具有地方域特色的食品文化、名人文化、红色文化及农民画产业,初步走上了地域文化产业化之路,但在其产业化过程中还存在有产业化意识不强、品牌保护意识薄弱、数字化网络化滞后、产业化规模有限等问题,应采取提高产业化意识、加强品牌保护、加强数字化网络化建设、扩大产业化规模等措施。

Research on Luohe Local Cultural Resources Industrialization

The rise of cultural industries is the inevitable result for the development of social and economic, cultural industries development has become the trend of the world. The geographical and cultural resource of Luohe City has a long history, rich type and strong local characteristics. Through developing local food culture, celebrity culture, revolutionary culture and peasant painting industry, Luohe City has initially embarked on the road of industrialization of local culture. However, there are many problems in the process of industrialization, such as industrialization awareness is network is lag, industrial scale is limited. Thus, we protection, enhance the digital network construction and not strong, brand protection awareness is weak, digital shall improve industry awareness, strengthen brand expand the industrial scale.