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| 中国银行奥运促销策略研究 | |
| 引用本文： | 李建,韩鑫,陈金波. 中国银行奥运促销策略研究[J]. 江苏经贸职业技术学院学报, 2009, 0(3) |
| 作者姓名： | 李建 韩鑫 陈金波 |
| 作者单位： | 1. 江苏经贸职业技术学院贸易经济系,江苏,南京,211168 2. 江苏经贸职业技术学院图书馆,江苏,南京,211168 3. 江苏经贸职业技术学院艺术设计系,江苏,南京,211168 |
| 基金项目： | 江苏经贸职业技术学院课题“商业银行奥运促销策略研究”(JSJM0853) |
| 摘 要： | 中国银行是北京奥运会的赞助商,其奥运促销开国内银行业先河。中国银行借助奥运会进行促销宣传非常必要,不仅可以有效提升在国内的知名度和美誉度,也有利于提升其在国际市场的影响力。对其进行分析,有助于我国银行业增强竞争力,也有利于更多的内资银行为以后的奥运营销战略做好充分准备。国内企业在今后的奥运营销中,要立足长远,融入战略规划,通过品牌迅速扩张带动利润增长。 |
| 关 键 词： | 中国银行 奥运促销 体验营销 |
Sales Promotion Studying For Bank of China during Olympic Games |
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| LI Jian,HAN Xin,CHEN Jin-bo. Sales Promotion Studying For Bank of China during Olympic Games[J]. , 2009, 0(3) | |
| Authors: | LI Jian HAN Xin CHEN Jin-bo |
| Affiliation: | a.Department of Trade and Economics;b.Library;c.Department of Art Design;Jiangsu Vocational and Technical Institute of Economics and Commerce;Nanjing 211168;Jiangsu;China |
| Abstract: | Bank of China is the sponsor of Beijing Olympic Games,and its Olympic promotional pioneered the domestic Banks.It is necessary for China Bank promotion during Olympic Games,it can not only improve the popularity and reputation in the country,but also enhance its influence in the international financial market.Analyzing the Olympic promotion of Bank of China can keep a better competition in the banks,and conducive to more domestic Banks prepare fully for future Olympic marketing strategy.The domestic enterpr... |
| Keywords: | Bank of China Olympic promotion experience marketing |
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