Beyond media stickiness and cognitive imprinting: Rethinking creativity in cooperative work &; learning with ICTs

This paper attempts to build a bridge between the fields of Computer Supported Cooperative Work and learning in online communities. A framework for group interactions is presented contrasting creative interactions such as collaboration with other but still valuable interaction types. Evaluative tools are proposed capable of identifying particular learning processes associated with various interactive activities. Each field has independently developed notions of inertia in the behaviour of users of these technologies. The notion of media stickiness is examined and related to that of imprinting in learning communities. However, dynamic and creative tracks can also be discerned and the argument is made that true collaboration requires attention to learning processes. Various suggestions are made of value to both fields and further research identified.