| “格雷欣定律”在软件市场的泛化及对应措施 |
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| 引用本文： | 包昂.“格雷欣定律”在软件市场的泛化及对应措施[J].常熟理工学院学报,2000,14(1):43-45. |
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| 作者姓名： | 包昂 |
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| 作者单位： | 常熟高专外语系 |
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| 摘 要： | 目前中国IT产业中的一大问题是正版软件销售不畅 ,而盗版软件却屡禁不止。笔者采用金融领域的“格雷欣定律”分析了这个问题的成因 ,并从经济学角度探讨了正版软件应降价的依据 ,认为当前正版软件不能普及的一大原因在于其价格过高
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| 关 键 词： | 格雷欣定律 软件营销 预算线 软件市场 泛化 |
On Trend of Gresham's Law in Software Market and the Suggested Strategy for It |
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| Bao Ang.On Trend of Gresham''''s Law in Software Market and the Suggested Strategy for It[J].Journal of Changshu Institute of Technology,2000,14(1):43-45. |
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| Authors: | Bao Ang |
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| Abstract: | Currently a conspicuous problem in China's IT field is the poor sale of legitimate software products and failure to control pirated ones.By referring to Gresham's Law in Finance,this paper gives an analysis on the causes of the problem,and offers a theoretical basis for the price_cutting of software products.The conclusion is that the excessively high price prevents the prevailing market share of legitimate software products. |
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| Keywords: | Gresham's Law software marketing budget line |
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