| 河南省红色旅游组合营销策略浅析 |
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| 引用本文： | 甄尽忠.河南省红色旅游组合营销策略浅析[J].湖南科技学院学报,2009,30(1). |
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| 作者姓名： | 甄尽忠 |
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| 作者单位： | 郑州航空工业管理学院,党委宣传部,河南,郑州,450015 |
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| 基金项目： | 河南省软科学研究计划 |
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| 摘 要： | 河南省红色旅游资源极为丰富,分布广泛,发展条件良好.为增加红色旅游资源的吸引力和感染力,需要在突出红色主题的前提下,走组合营销之路,将红色旅游资源与生态旅游、历史文化、民风民俗等资源进行有机的结合,加强区域整合,从而使河南省的红色旅游格局更加完善.
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| 关 键 词： | 河南省 红色旅游 组合营销 |
The study of composed market strategies for red tourism in Henan province |
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| ZHEN Jin-zhong.The study of composed market strategies for red tourism in Henan province[J].Journal of Hunan University of Science and Engineering,2009,30(1). |
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| Authors: | ZHEN Jin-zhong |
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| Institution: | Party Propaganda Department of Zhenzhou Institute of Aeronautical Industry Management;Zhengzhou;Henan;450015;China |
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| Abstract: | Henan province have prefect conditions to developing red tourism for it have rich red tourist resource and spread expensively.In order to add the force of attraction and influence,Henan province have to rely on the composed market strategies with the prerequisite of red main theme to develop its red tourism,combined organically the red tourist resource with the eco-tourism,history culture,folk social customs,strengthen integration of region,so as to make the arrangement red tourism resource in Henan provinc... |
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| Keywords: | Henan province Red tourism Composed marketing |
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