标语英译文可接受性问题探讨

近年来，很多标语以中英双语的形式出现，以迎合我国对外经济与文化交往日益频繁的需要。然而，许多标语英译文仍存在不少问题。本文把这些问题归结为译者在翻译时忽略了译文的可接受性。本文通过分析、比较一些译例，探讨为什么要强调标语英译文的可接受性，以及如何从语义、句法、声韵及文化内涵等四个层面提高标语英译文的可接受性。

On the Acceptability of the English Translation of Chinese Slogans

The English translation of Chinese slogans,to meet the needs of the ever-growing economic and cultural exchanges between China and foreign countries,still leaves much to be desired,which is caused by the translator's ignorance of the acceptability of the target text.This paper explores,on the basis of the analysis of certain cases,the reason why stress should be placed on the acceptability of the target text,and the possibility of enhancing the acceptability of the target text from four levels,namely,grammar,syntax,sound and rhythm,and cultures.