| 闽东海岛旅游资源开发定位初探 |
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| 作者单位： | 福建宁德师范高等专科学校 福建宁德352100 |
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| 摘 要： | 海岛旅游将随着闽东大旅游的发展而面临新的发展机遇和契机,它具备资源优势、区位优势和客源优势。在当下闽东海岛旅游开发进行一定探索具有现实意义。
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| 关 键 词： | 海岛旅游 目标市场 品牌塑造 |
Fujian island location of the development of tourist resources |
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| Authors: | Zhang Guanyang |
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| Abstract: | tourism to islands with large tourism development Fujian Province are facing new opportunities for development and opportunity,it has its advantages in resources,locational advantages,and source advantage.As the island in Fujian Tourism Development for certain Explore practical significance. |
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| Keywords: | island tourism target market branding |
| 本文献已被 CNKI 等数据库收录！ |
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