红色旅游公益性和营利性关系重构

红色旅游是在原有的非营利性革命传统教育体系的基础上,进行产业化创新而形成的旅游产品,是革命传统教育活动与现代旅游产业有机结合的产物,是市场经济条件下精神财富向物质财富转化的有效途径。在发展红色旅游的过程中,既要突出其政治教育与文化宣传的功能,体现社会效益和公益性的性质,又要把握其是旅游产业重要一环的特性,重视营利性的要求,从而提高红色旅游可持续性发展的能力。

On Reconstrution of Relation Between Public Welfare and Profits-seeking in Red Tourism

Based on He nonprofit reuolutionary traditional education system, red tourism if the outcome of the industralization and innouation, and the organic com-bination of the reuolutionary traditional educational activities and the modern tour indusrry, an ettective way from the spirits wealth to the substuntial wealth under the conditions of marker econonuy. During the process of developing red tourism, the function of political education and cultural publicity should be stressed so as to present the nature of social benitits and puldical welfare, also, as an industry of tourism, its profiys should be stressed in order to rasie the ability of sustainalde development of red tourism.