| 论中国近代早期的企业人才观念和市场意识——郑观应个案分析 |
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| 引用本文： | 杨华山. 论中国近代早期的企业人才观念和市场意识——郑观应个案分析[J]. 海南师范大学学报(社会科学版), 2001, 14(3): 76-80 |
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| 作者姓名： | 杨华山 |
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| 作者单位： | 南京大学,历史系,江苏,南京,210093 |
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| 摘 要： | 随着中国近代企业的出现，产生了以郑观应为代表的相应的近代企业经营管理思想。郑观应强调近代企业要有现代化的人才，包括企业的各级经营管理人才和工程技术人才，论述了企业人才的培养、选拔和使用等问题。在其市场意识中，他对市场调查、开拓市场空间和讲究营销策略等作了较为全面而深入的分析。这些论述和分析已具备近代资本主义性质。
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| 关 键 词： | 国际市场 营销策略 个案分析 管理人才 人才培养 郑观应 人才观念 市场意识 中国 近代 企业 |
| 文章编号： | 1006-1053(2001)03-0076-05 |
| 修稿时间： | 2001-03-20 |
Early Views of Enterprise Talents and Market in Modern China--A Case Study of Zheng Guang-ying |
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| YANG Hua_shan. Early Views of Enterprise Talents and Market in Modern China--A Case Study of Zheng Guang-ying[J]. JOURNAL OF HAINAN NORMAL NUIVERSITY, 2001, 14(3): 76-80 |
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| Authors: | YANG Hua_shan |
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| Abstract: | With the advent of modern Chinese enterprises came the relevant management views of modern enterprises represented by Zheng Guang_ying's.Zheng Guang_ying asserted that modern enterprises should be operated by modern qualified persons,including management and professional talents at various levels,and expounded on such issues as the training,selection and employment of enterprise talents.What is more,Mr.Zheng also conducted thorough and comprehensive analyses of market research,market development and marketing skills,etc,which were imprinted with the traits of modern capitalism. |
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| Keywords: | Zheng Guang_ying talents view market |
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