| 谈网络营销与传统营销共赢模式的构建 |
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| 引用本文： | 倪龙松.谈网络营销与传统营销共赢模式的构建[J].淮南师范学院学报,2014(3):117-119. |
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| 作者姓名： | 倪龙松 |
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| 作者单位： | 淮南职业技术学院经济管理系,安徽淮南232001 |
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| 基金项目： | 安徽省省级教研项目（2012jyxm654）;安徽省高等学校优秀青年人才基金项目：“中小型企业网络环境调查及促销策略研究”（2011SQRW216） |
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| 摘 要： | 据阿里巴巴总部数据显示,截止至2013年11月11日24时,2013年的双十一网络购物节,天猫以350亿元的交易额成功收关。可以看出网络营销的发展已经作为企业的重心,这对传统营销模式产生了巨大冲击,如何将网络营销对传统营销产生冲击转变为共存、共赢的模式,是企业在未来营销领域需要思考和要做的主要工作。
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| 关 键 词： | 网络营销 传统营销 共赢 |
On the establishment of a win-win mode for network marketing and traditional marketing |
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| NI Longsong.On the establishment of a win-win mode for network marketing and traditional marketing[J].Journal of Huainan Teachers College,2014(3):117-119. |
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| Authors: | NI Longsong |
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| Institution: | NI Longsong; |
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| Abstract: | The statistics from the headquarter of Alibaba showed that until the 24th o＇clock of 11th,Dec. 2013, Tmall＇s turnover reached 35,000,000,000 yuan during the Dec. 11th Internet Shopping Festival.It is clear that the development of network marketing has become the attention of enterprises, and has had a sizeable impact on the traditional marketing pattern. Therefore, how to change the challenges into the coexist and win-win model, is the main task for enterprises to think and do in the future marketing area. |
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| Keywords: | network marketing traditional marketing win-win |
| 本文献已被 CNKI 维普 等数据库收录！ |
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