Applying the PEN-3 Cultural Model to Address HIV/AIDS Prevention in Rural Guatemala |
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| Authors: | Victoria Orrego Dunleavy Elena Chudnovskaya Jasmine Phillips Soroya Julian McFarlane |
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| Institution: | 1. Department of Communication Studies, University of Miami, Coral Gables, FL, USA;2. Department of Communication, Western Illinois University, Macomb, IL, USA;3. Department of Social Sciences, Nevada State College, Henderson, NV, USA |
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| Abstract: | Guatemala has an accelerating HIV rate, where prevalence is three times higher among indigenous than nonindigenous, comprising 21% of all cases. Vulnerability is exacerbated by high poverty, low literacy, and poor access to testing and treatment options. This study develops a community-engaged HIV prevention campaign plan for the Mayan town of Santiago Atitlán. The PEN-3 model of cultural sensitivity frames this formative research project. Assessment domains of the PEN-3 model (Cultural empowerment and Relationships & expectations) identify culturally relevant factors affecting HIV prevention behaviours. The Cultural identity domain is utilized to identify entry points enhancing cultural acceptance and efficacy. |
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| Keywords: | HIV prevention Mayan health PEN-3 model cultural sensitivity Community-Based Participatory Research |
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