斯图亚特·霍尔传播理论视角下新闻媒介娱乐化研究

新闻媒介娱乐化是当前新闻界中出现的一种不良现象。其深层原因是经济体制转变过程中出现的经济利益最大化追求的表现。借助英国文化研究之父斯图亚特·霍尔的传播理论，从信息传播的机制来分析新闻娱乐化出现的原因。特别是探求统治阶级以意识形态进行的编码和接受大众个体的多向解码过程。同时指出利用新闻媒介的舆论干预是实现权力（Power）到权利（mght）的转变，能从媒介本体角度克服新闻媒介娱乐化倾向。

A Study on the Entertainment- Oriented News Media from the Perspective of Stuart Halls Communication Theories

Entertainment - oriented news media are a unhealthy phenomenon in the present press. Its deep reasons lie in the pursuit of the maximum economic benefit in the transformation process of economic system. In vir- tue of the communication theories from Stuart Hall, the begetter of British culture study, from the mechanism of in- formation spreading, the paper analyzes the reasons for the entertainment -oriented news, especially explores the ruling class~ encoding procedure based on ideology and muhidirectional decoding procedure accepting public indi- viduals. The paper also points out that using news media~ public opinion intervention is realizing the transformation from Power to Right, which can avoid the news media~ entertainment orientation from the media themselves.