论高校校名音译

校名是一张名片，也是一种资产。英文校名既是大学标识中不可缺少的部分。也是大学形象识别系统中的先锋。我国高校校名翻译有一种向音译发展的趋势。这种趋势的动因既是大学人自身的一种诉求，也是翻译的文化取向，反映的不仅是译者单方面的主张，其译本也受到赞助者（学校）诉求和译本应用场舍的限制。因此研究我国高校校名翻译中的音译现象对大学形象塑造和文化翻译研究都有积极的意义。

On Transliterating University Names

The names of universities and colleges are not only an ID but also an asset,serving as both a component of signs as the emblem and the pioneer in the University Identity System （UIS）. Most English versions of colleges and universities tell the priority of transliteration. The drive of the translation strategy comes from the insiders of those institutes, which also reflects a cultural orientation. Furthermore,it is not the translator＇ s single-sided idea because the versions are limited by the idea of patrons（schools）and context. Therefore ,it is of great impor- tance to study the name translations of Chinese colleges and universities in terms of developing the images of schools and cultural translation.