| 关于城市电视台专刊栏目的几点思考 |
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| 引用本文： | 李刚.关于城市电视台专刊栏目的几点思考[J].大同职业技术学院学报,2005(4). |
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| 作者姓名： | 李刚 |
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| 作者单位： | 大同电视台日间节目中心 山西大同037006 |
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| 摘 要： | 在信息传播业高度发达的今天,随着信息传播渠道增多和受众信息需求层次的多元化,受众消费群体逐渐分化,城市电视台在栏目设置上必须满足这种变化,专刊性栏目正是适应了电视传播分众化的这种趋势,具有广阔的发展空间,应大力倡导创办。
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| 关 键 词： | 受众分化 创办专刊 运营策略 满足需求 |
Reflections on Special Issue Programme of TV Station |
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| Li Gang.Reflections on Special Issue Programme of TV Station[J].Journal of Datong Vocational College,2005(4). |
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| Authors: | Li Gang |
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| Abstract: | Nowadys, with the increase of information media and multi-layer requirements of the audience, the consumer groups have gradually differentiated. City TV stations should make necessary changes to meet the need of the public. Thus, special issue programme is the product of this change, which has wide developing space and should be promoted strongly. |
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| Keywords: | differentiation of the audience originate the special issue programme management strategy meet the demands |
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