| 我国手机媒体传播模式及经营模式分析 |
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| 引用本文： | 孙浩洋.我国手机媒体传播模式及经营模式分析[J].沈阳教育学院学报,2010,12(3):99-101. |
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| 作者姓名： | 孙浩洋 |
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| 作者单位： | 北京师范大学,艺术与传媒学院,北京,100875 |
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| 摘 要： | 介绍了手机媒体具备了真正意义上的多媒体条件,高普及性及庞大的客户群体,相对的便携性使其不受时空的限制的特点,论述了手机媒体的点对点及一对多的传播模式,分析了与报纸、广播、电视、网络及广告媒体的融合模式。指出手机媒体即具有移动通信的＂移动性、个人性、实时性、安全性＂,又具有其他媒体难以比拟的独特优势。
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| 关 键 词： | 手机媒体 传播模式 经营模式 |
On Mobile Media Transmission Mode in China and Business Model Analysis |
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| SUN Hao-yang.On Mobile Media Transmission Mode in China and Business Model Analysis[J].Journal of Shenyang College of Education,2010,12(3):99-101. |
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| Authors: | SUN Hao-yang |
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| Institution: | SUN Hao-yang(college of Art and Media,Beijing Normal University,Beijing 100875,Shenyang) |
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| Abstract: | It is introduced that mobile media has truly multi-media conditions and some characteristics such as high popularity,huge customer base,relative portability which is unrestricted by time and space.The point to point of mobile media and one to many communication model are discussed and the model integrated with newspapers,radio,television,internet and advertising media is analyzed.It is pointed out that mobile media not only has the ＂mobility,personality,real time,security＂ of mobile communication media,but also has unique advantages that the other medias cannot compare with. |
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| Keywords: | mobile media mode of transmission business model |
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