| 2007年女足世界杯LOC战略管理与实施方案 |
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| 引用本文： | 薛立,邱晓德.2007年女足世界杯LOC战略管理与实施方案[J].北京体育大学学报,2008,31(4):442-444. |
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| 作者姓名： | 薛立 邱晓德 |
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| 作者单位： | 1. 中国足球协会,北京,100061
2. 天津财经大学体育训练部,天津,300222 |
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| 摘 要： | 从管理角度出发,讨论与论述了FIFA(国际足联)的管理体系与LOC(中国组委会)应采取的对策,我们认为,要办一届出色的女足世界杯,必须认真研究FIFA的管理体系与运营模式,遵循总局领导指示精神,制定出精品战略与"零差错"实施方案,从专业化战略、创新战略和经济效益几个方面系统运营,最终实现女足世界杯的成功举办。
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| 关 键 词： | 女足世界杯 FIFA LOC 战略管理 |
| 文章编号： | 1007-3612(2008)04-0442-04 |
| 修稿时间： | 2008年1月22日 |
LOC Strategy Management and Implement of 2007 FIFA Women's World Cup |
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| XUE Li,QIU Xiao-de.LOC Strategy Management and Implement of 2007 FIFA Women's World Cup[J].Journal of Beijing Sport University,2008,31(4):442-444. |
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| Authors: | XUE Li QIU Xiao-de |
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| Abstract: | The management system of FIFA(Federation Internationale de Football Association) and countermeasure of LOC(Local Organizing Committee) are discussed from the perspective of management.It puts forward that it is important to study the management system and running model of FIFA for an outstanding FIFA Women's World Cup,and elite strategy and "zero error" implement are needed under the leadership of General Administration of Sport of China.A success of Women's World Cup relies on systematical running of specialization,innovation and economic benefits. |
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| Keywords: | Women's World Cup FIFA LOC strategy management |
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