聚类算法在客户细分中的应用

在客户关系管理的流程中,由于超市的规模庞大,客户的背景、收入、年龄、教育程度、行为特征的不同,对商品的需求也呈现多层次、个性化、差异化的趋势,因此必须根据客户的特点对客户进行细分,并在此基础上对不同的细分市场提供有针对性的差异化服务。数据挖掘技术中的聚类分析,将有助于超市从堆积如山的数据中,发掘更多有利于营销的具有商业价值的信息。

The Application of Clustering Algorithm in Customer Segmentation

In the process of CRM,due to the large scale of market,the differentia of customer's background,earning,age,education degree and so on.Operators must be segment the customer based on individual request,and provide the different services to the different segmentation markets.This article,using technology of Data Mining and Clustering,will help markets to explore more information with commercial value which is favorable to marketing from the data piling up like a mountain.