对媒体制造大众文化的批判

与传统的文化形式相比 ,大众文化具有一种赤裸裸的商品性 ,市场需要是大众文化的惟一准则和终极目的 ,追求利润最大化为其根本目标 ;商业化的结果是对成本和生产效率的考虑 ,而运用流水线和标准化的方式更能降低成本 ,提高效率。这导致大众文化生产的标准化以及对个性的扼杀 ;从内容上讲 ,大众文化的内容具有平面化、浅薄、无深度等特点。它远离意识形态、理想主义和英雄主义 ,消解价值和意义 ,追逐平面化、享乐化

Comments on media-made mass culture

Compared with traditional cultural, mass culture is totally a kind of goods. Market demand is the only criterion and ultimate purpose of mass culture, and it pursues a basic target of maximizing profits. In consideration of lower costs and higher efficiency, commercialized media adopt the assembly line and standardized way. This causes standardization of mass culture production and strangling to characteristics. As for content, mass culture lacks of ideology, idealism and heroism that corrodes value and meaning.