| 高等职业市场营销专业教材建设问题的研究 |
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| 引用本文： | 王平.高等职业市场营销专业教材建设问题的研究[J].重庆工贸职业技术学院学报,2009(3). |
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| 作者姓名： | 王平 |
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| 作者单位： | 重庆工贸职业技术学院财经贸易系; |
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| 摘 要： | 高等职业教育市场营销专业教材建设是高等职业教育市场营销专业人才培养工作的重要组成部分,专业课程教材质量关系到培养和造就市场营销专业应用型人才的质量和水平。目前高等职业教育市场营销专业的特色教材、精品教材的数量还远远不能满足教学的需要。作者对目前高等职业教育市场营销专业进行了系统的调研,提出了解决问题的建议。
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| 关 键 词： | 高等职业教育 市场营销专业 教材建设 |
Research on Teaching Materials of Higher Vocational Marketing and Sales |
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| Authors: | Wang Ping |
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| Institution: | Wang Ping (Chongqing Industry&Trade Polytechnic,Fuling,Chongqing,408000) |
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| Abstract: | The courses of Marketing and Sales of Higher Vocational Education is an important part of the work of training, the quality of course materials related to the quality and level of marketing talent. The number is still far from fine materials, can not meet the needs of schools. The author is conducted a systematic research based on currently Marketing of higher vocational education and some suggestions for the problems are prompted in this paper. |
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| Keywords: | higher vocational education Marketing construction of teaching materials |
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