关于图像时代的意识形态问题

图像时代,意识形态的运行方式发生了本质性的变化。以往的意识形态通过＂不可视＂拉开与受众的心理距离,权力者魅力的获得要经过人们情感的＂升华,＂以＂距离＂来凸显其＂崇高＂,以＂崇高＂来赢得人们的信仰。而在图像时代,意识形态通过＂可视＂拉近与大众的心理距离,越是接近大众深层欲望的就能获得越多的支持。图像以它最为感性的面目占据人的心灵,被图像包围的大众在其虚拟＂魅影＂的笼罩下,丧失了对于真实世界的认识能力,图像以其感性的客体实现了对大众意识形态的控制。

On the Issue of Ideology in the Era of Image

The running way of ideology in the era of image has been substantially changed.The former ideology kept a distance from its receiver by its＂invisibleness＂.The charming of the authority requires people＇s emotional＂sublimation＂to reach.The ＂distance＂highlights its ＂nobleness＂,the ＂nobleness＂wins people＇s admiration and worship.However,in the era of image,ideology cut short the psychological distance with the mass by its＂visuality＂.The closer it is to the deepest desire of the mass,the more support it will get from them.The images occupied the mind of people by their most emotional faces;the mass surrounded by the ＂charming shadows＂of images lost their recognition capability towards the real world.The image realized the control of mass ideology by its emotional object.