浅谈平面海报的设计与制作

海报也叫招贴,英文名为Poster,是指在公共场所,以张贴或散发形式发放的一种印刷品广告。海报具有发布时间短、时效强、印刷精美、视觉冲击力强、成本低廉、对发布环境地要求较低等特点,是最能张扬个性的一种设计艺术形式,多数为商业目的而服务,少数作为设计者自我思想传达的语言。注重实用和创意的结合是一副优秀的海报作品必备的要素!海报设计表现手法多种多样:有图形设计表现、文字设计表现和色彩设计表现等,海报设计通过图形、文字和色彩以及整体的结构分配的相互配合,达到完美的统一。

On design and production of poster

The poster is also called the poster,English name is Poster,is refers to post or sporadic issued in the form of print ad in the public places.The poster has the features of release time is short,the limitation,the fine print,and strong visual impact,low cost,low demands,is the design art form can make individual character public,most serve for commercial purpose,few as the language of designers’ thinking self communication.Pay attention to the combination of practice and creation is the essential element that outstanding poster works should have! Poster design expression is various: a graphic design,text design and color design,poster design through text and graphics,color and overall structure of the distribution of mutual coordination,to achieve perfect unity.