企业管理视角下高职影视传媒类专业校企合作的机会分析与模式选择策略——以某传媒类高职院校为例

校企合作是高职影视传媒类专业人才培养的重要途径,但当前流行的工科类专业合作模式不尽符合传媒类专业特性,校企合作已成为影视传媒类专业建设的瓶颈问题。本文从企业视角出发,综合采用企业管理中常用的SWOT-CLPV模型等工具,将校企合作视为一种市场交易,结合某职业学院的合作实践,分析其校企合作的机会。并以此为基础,探析高职影视传媒类专业合作实践中把握机会与选择模式的基本策略。

The opportunity analysis and mode choice strategy of school-enterprise cooperation of television media specialty in higher vocational colleges from the perspective of enterprise management——Takes Media Vocational College as an example

School-enterprise cooperation is an important way to train vocational television media specialty talents,but the current prevalence of engineering professional cooperation mode does not accord with the characteristics of media specialty,school-enterprise cooperation has become the bottleneck of television media specialty construction.This article from the perspective of enterprise,to use the tools such as SWOT-CLPV model in enterprise management,the school-enterprise cooperation can be seen as a kind of market transactions,according to the cooperation practice of a Career Academy,to analyze the opportunity of school-enterprise cooperation.And on this basis,to analyze the basic strategy of the opportunity and choice mode of school-enterprise cooperation of television media specialty in higher vocational colleges.