湖州市旅游业发展战略研究

分析了湖州市旅游业总体特征、存在问题和制约因素.在此基础上,对湖州旅游产业、旅游产品、旅游城市、旅游形象进行了战略决策分析,最后综合总结出湖州市旅游业发展的战略措施,必须抓住机遇,科技兴旅、旅游兴市,政府与市场共同参与旅游开发,“大开发、大接轨、大融入”;逐步缩短与“长三角”其他旅游城市之间的差距,实现“长三角”旅游一体化,优化湖州旅游环境,完善旅游政策体系,加快旅游产品的更新和升级,全面带动湖州旅游业发展,实现旅游经济快速、健康、持续发展.

A Study of the Development of Tourism in the City of Huzhou

This paper analyzes the general characteristics,the existing problems and the restricting factors in Huzhou's tourism,on the basis of which it analyzes strategically Huzhou's tourism,its tourist products,the tourist city of Huzhou and its tourist image and finally sums up the strategic measures in developing Huzhou's tourist industry.This paper also points out that the government and the market must both seize the opportunity in participating in the development of tourism by developing tourism through the means of science and technology and developing the city through tourism so as to further shorten the gap between Huzhou and other tourist cities in the Yangtze River Delta,optimize Huzhou's tourist environment,perfect the tourist policy system,and renew and upgrade the tourist products,thus developing Huzhou's tourism in a fast,healthy and sustainable way.