| 学校品牌的涵义、特性及其创建思路 |
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| 引用本文： | 闫德明. 学校品牌的涵义、特性及其创建思路[J]. 教育研究, 2006, 27(8): 81-83 |
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| 作者姓名： | 闫德明 |
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| 作者单位： | 华南师范大学教育科学院,广州,510303 |
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| 摘 要： | 学校品牌是一种以育人为目的、以人为载体并需要迟效评价的品牌,也是一所学校在长期的教育实践过程中逐步形成并为公众认可,具有特定文化底蕴和识别符号的一种无形资产。注重个性定位、形象识别、传播推广和维护创新,是创建学校品牌的关键环节。
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| 关 键 词： | 学校品牌 迟效评价 品牌创建 |
Implication, Characteristics of School Brand and Its Creation |
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| Yan Deming,associate professor at Guangdong Educational Institute and doctoral candidate at Educational Scientific Institute of Southern China Normal University. Implication, Characteristics of School Brand and Its Creation[J]. Educational Research, 2006, 27(8): 81-83 |
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| Authors: | Yan Deming associate professor at Guangdong Educational Institute doctoral candidate at Educational Scientific Institute of Southern China Normal University |
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| Affiliation: | Guangzhou 510303 |
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| Abstract: | School brand is a kind of brand with the cultivation of people as objective and with people as carrier which needs late effect evaluation. It is also a kind of invisible asset that a school is gradually accepted by the public in the long-term course of educational practice with particular cultural details and identification symbol. To value characteristic positioning, image identification, propagation promotion and maintaining innovation are the key links of creating school brand. |
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| Keywords: | school brand late effect evaluation brand creation |
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