| 地方性传媒面临的挑战与突围 |
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| 引用本文： | 张培立. 地方性传媒面临的挑战与突围[J]. 毕节学院学报, 2009, 27(6): 90-95 |
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| 作者姓名： | 张培立 |
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| 作者单位： | 毕节日报社,贵州,毕节,551700 |
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| 摘 要： | 随着传媒技术的迅猛发展,媒体间的竞争日趋激烈.地方性媒体受各路强势媒体挤占发展空间,面临生存的窘境.传媒结构的不合理,全球化、数字化、商业化的影响和体制机制的制约,使得地方性传媒更加难以从技术革新和市场化产业运作等方面获得应有的活力.因此,以创新为首要途径,搭建地方媒体的文化骨架,突出地方特色,强化媒体服务,提升经营管理水平,已经成为地方媒体分割市场、适应生存、谋求发展的必然选择
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| 关 键 词： | 地方性传媒 平面媒体 生存压力 突围方式 |
The Challenge and Breakout of the Local Media |
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| ZHANG Pei-li. The Challenge and Breakout of the Local Media[J]. Journal of Bijie University, 2009, 27(6): 90-95 |
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| Authors: | ZHANG Pei-li |
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| Abstract: | Along with the rapid development of media technology,the competition among media becomes intense.The development space of the local media is tied up by the advantaged media,and it is faced with a surviving predicament.Because of the irrational media structure,influence of globalization,digital and commercialization,controlled by system mechanism,the local media finds hard to get a proper vitality from technology reform,market industrialization management and so on.Therefore,taking innovation as the first im... |
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| Keywords: | Local Media Plane Media Surviving Pressure Breakout Way |
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