| Abstract: | Abstract How visitors circulate through museums determines what they will see, where they will focus their attention, and, ultimately, what they will learn and experience. Unfortunately, the consistency of these movement patterns is not readily apparent. This article reviews the literature on visitor circulation in light of the general value principle which predicts choice behavior as a ratio of perceived experience outcome (benefits) divided by perceived costs (time, effort, and so on). Although this principle at first appears obvious, its implications may be more profound. |
