| 营销组合观念在民办高校经营管理中的应用 |
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| 引用本文： | 李世超. 营销组合观念在民办高校经营管理中的应用[J]. 黄河科技大学学报, 2004, 6(3): 26-29 |
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| 作者姓名： | 李世超 |
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| 作者单位： | 黄河科技学院,商贸学院,河南,郑州,450005 |
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| 摘 要： | 我国加入WTO后，教育要向国外开放，高等教育面临国内外竞争的压力，民办要借鉴企业的先进管理经验，对学校的经营管理进行改革。
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| 关 键 词： | 营销组合 民办高校 经营管理 应用 |
| 文章编号： | 1008-5424(2004)03-0026-04 |
| 修稿时间： | 2004-04-22 |
Application of the Concept of Integrated Marketing in Civilian-run Colleges and Universities Management |
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| LI Shi-chao. Application of the Concept of Integrated Marketing in Civilian-run Colleges and Universities Management[J]. Journal of Huanghe S&T University, 2004, 6(3): 26-29 |
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| Authors: | LI Shi-chao |
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| Abstract: | After our country joins WTO, the education must open to the world; higher education is facing sharp competition both at home and abroad and civilian-run colleges and universities should learn from the advanced management experience of enterprises and reform their own management control. |
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| Keywords: | Integrated marketing civilian-run colleges and universities application |
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