基于大学生群体的网络图像查寻行为研究

随着多媒体技术和互联网的迅速发展,图像已成为一种应用广泛的信息资源。本文通过对大学生群体网络图像查寻行为特点的分析研究,旨在探索图像查寻行为的一般规律和特点。首先,本文对国内外用户信息查寻行为的研究文献进行系统调研。然后,建立用户图像查寻行为研究模型,包括用户特征、知识经验、查寻需求和行为特征4个维度。随后,采用个案访谈和问卷调研法,针对模型中主要因素与调研对象进行深入交流和大样本数据分析。最后,就调研结果进行总结,归纳出大学生群体网络图像查寻行为的一些特点。

Research on Web Image Seeking Behavior Based on University Students

With the rapid development of multimedia technology and Internet,image has become a kind of widely used information resource.This paper discusses the characteristic of web image seeking behavior based on a group of university students.Firstly,it provides an overview of information seeking behavior and other related areas from literature research.Secondly,it establishes a four-factor model including user features,retrieval knowledge and experience level,information seeking needs and information seeking behavior.Then,it conducts in-depth case studies and online questionnaire survey focusing on main factors of the model,and finds out the characteristic of web image seeking behavior among different genders and retrieval knowledge background.Finally,it summarizes the results of research,and draws some conclusions of university students’ web image seeking channel,purpose,Keywords choosing behavior,and results viewing preference.