网络舆情监测指标体系构建研究

当前,社会各类网络舆情事件频频发生,对网络舆情进行监测的形势迫在眉睫,国家和社会各界对此高度重视。本文从网络舆情传播关系出发,阐述了网络舆情监测指标构建基本原则和网络舆情发展演变过程,建立四维指标体系。加入传播主体身份视听化程度和内容详略度指标考察,构建监测预警模型,为政府和网络监察部门工作提供理论支持。

Index Systems of Network Public Sentiment for Monitoring

In recent years,monitoring of network public sentiment has become more and more severe which caused the country attached great importance to it.In this paper,based on the evolution of Internet public sentiment,it summarized the basic principles of network public sentiment index system.Starting from the spread process,it established a four-dimensional index system,and joined the dissemination of the main identity,visualization,and the content of detail.Then the essay built a early warning model in order to provide a reference for the Internet public sentiment index system,and also provided theoretical support for the departments of government,and network monitoring.