| 中国企业品牌管理的误区与对策研究 |
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| 引用本文： | 李继红.中国企业品牌管理的误区与对策研究[J].嘉应学院学报,2003,21(2):42-47. |
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| 作者姓名： | 李继红 |
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| 作者单位： | 嘉应学院,财经系,广东,梅州,514015 |
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| 摘 要： | 本文剖析了中国企业品牌管理存在的误区及其危害性,并就如何走出误区、全面实施名牌战略进行了探讨,提出了有现实意义的对应措施。
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| 关 键 词： | 品牌 品牌战略 品牌延伸 品牌个性化 品牌文化 |
| 文章编号： | 1006-642X(2003)02-0042-06 |
Study of the Mistaken Ideas and Countermeasures of Brand Management of Chinese Enterprises |
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| Abstract: | This paper probes into the present management of famous enterprises and further dissects the mistaken ideas about the management of the domestic famous enterprises and its harmfuiness and discusses how to get out of the mistaken ideas and how to fully carry out the strategy of brands,finally the author gives some practical suggestions on how to deal with the probiems existed. |
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| Keywords: | brand brand-strategy brand-extension brand-individuality brand-culture |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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