后现代视角下的中国旅游反思与展望

现代旅游业以经济利益为核心，导致了行为的短期化；以景观览胜为主导，导致了人文的缺失与产品的同质；以市场为原则，导致了旅游消费的诸多“潜规则”与“陷井”；以“合理性”为准则，导致了旅游不能适应人的多层次文化需求。从后现代视角看，走出这些困境必须坚持可持续发展原则，增进人文内涵，寻求人与自然的和谐和传统与现代的沟通，以旅游为载体构建人类共同精神家园。

Reflections and Outlook on China's Tourism from the Post-Modern Perspective

Taking economic benefits as the core of modern tourism leads to short-term actions.Sightseeing occupies the dominant place which causes the loss of humanism and the homogeneity of products.Market becomes the principle which results in many implicit rules and traps in tourism consumption.Taking rationality as the rule brings about the effect that tourism is not able to meet people's various needs.From the post-modern perspective,to get out of these troubles,tourist industry must stick to the principle of sus...