| 昆明市商业健身场所女性体育消费调查研究 |
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| 引用本文： | 吴华椅,黄金伟.昆明市商业健身场所女性体育消费调查研究[J].读与写:教育教学刊,2011(6):70+208. |
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| 作者姓名： | 吴华椅 黄金伟 |
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| 作者单位： | 玉溪师范学院体育学院; |
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| 摘 要： | 本文主要采用问卷调查法、文献资料法和数据统计法等方法。对昆明市商业健身场所的女性消费者进行基本情况调查、消费动机以及获取健身消费信息途径等调查分析。目的在于为女性消费者提供参考和指导、为商业健身场所提供数据支持。
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| 关 键 词： | 昆明市 女性体育消费 健身场所 影响因素 对策研究 |
Survey and Research of Female Sports Consumption of Fitness Centers in Kun Ming City Business |
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| HUA Yi-wu JIN Wei-huang.Survey and Research of Female Sports Consumption of Fitness Centers in Kun Ming City Business[J].Read and Write Periodical,2011(6):70+208. |
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| Authors: | HUA Yi-wu JIN Wei-huang |
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| Institution: | HUA Yi-wu JIN Wei-huang(Yu xi normal university School of physical edcation Yu xi Yun nan 653100) |
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| Abstract: | In this research,the methodologies include: questionnaire,literature reviews,statistic research.Doing Commercial Fitness Centers of Kun Ming City's general survey of female consumers,consumer motivation and consumer access to information channels such as fitness investigation,the aim is to provide consumers with information and guidance to women,to provide data to support commercial fitness sites. |
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| Keywords: | Kun Ming city sport consumption fitness ground influential factors strategies |
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