| Abstract: | Our physical health depends, at least in part, upon the health of our media environment. Unfortunately, the commercial media system produces countless messages that not only misinform Americans about their health but also actively promote unhealthy behaviors. Rather than taking the existing media system as a given, this commentary argues that health communication scholars should work with media reformers to transform the media system in ways that advance public health goals. In particular, the ongoing regulatory struggle over low-power radio provides an important opportunity for health communication scholars and media reformers to join forces. |
