| 基于品牌传播的体育赛事赞助 |
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| 引用本文： | 阎,珏.基于品牌传播的体育赛事赞助[J].体育科研,2008,29(5):50-52. |
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| 作者姓名： | 阎 珏 |
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| 作者单位： | 华东理工大学,上海,200237 |
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| 摘 要： | 通过对品牌传播研究意义的阐述，分析了体育赛事与企业品牌定位之间的相关性，进一步厘清了品牌传播与体育赛事赞助之间的关系。
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| 关 键 词： | 体育 品牌传播 赛事赞助 |
| 收稿时间： | 7/2/2008 12:00:00 AM |
Sport Event Sponsors and Brand Spread |
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| YAN Jue.Sport Event Sponsors and Brand Spread[J].Sports Science Research,2008,29(5):50-52. |
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| Authors: | YAN Jue |
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| Institution: | East China University of Science and Technology |
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| Abstract: | The paper elaborates on the study significance of the brand spread and analyzes the correlation between the sport events and enterprise brand positioning. It further clarifies the relations between brand spread and sport event sponsorship. |
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| Keywords: | sport brand spread event sponsorship |
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