| 高校校报受众缺失的原因及对策研究 |
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| 引用本文： | 雷春香,汪一丁.高校校报受众缺失的原因及对策研究[J].丽水学院学报,2008,30(2):63-66. |
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| 作者姓名： | 雷春香 汪一丁 |
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| 作者单位： | 浙江水利水电专科学校,校报编辑部,浙江杭州,310018 |
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| 基金项目： | 浙江省高校校报研究会立项课题 |
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| 摘 要： | 网络环境下，高校校报不断创新和发展，但受众仍然在继续流失。通过对高校校报特点、功能及受众缺失原因进行分析，提出了解决校报受众缺失的有效对策。
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| 关 键 词： | 高校校报 受众 缺失 |
| 文章编号： | 1008-6749(2008)02-0063-04 |
| 修稿时间： | 2008年1月15日 |
An Analysis on the Readers Draining and its Countermeasures in University Newspaper |
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| Lei Chunxiang,Wang Yiding.An Analysis on the Readers Draining and its Countermeasures in University Newspaper[J].Journal of Lishui University,2008,30(2):63-66. |
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| Authors: | Lei Chunxiang Wang Yiding |
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| Institution: | (Editorial Board of College Newspaper , Zhejiang Water Conservancy and Hydropower College , Hangzhou Zhejiang 310018,China ) |
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| Abstract: | In the network environment,the staffs working in the university newspaper office never stop pushing for innovations and improvements,but the readers are still losing increasingly.The paper made an analysis on the characters,the functions and the causes of readers draining of the university newspaper,and offered some effective countermeasures. |
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| Keywords: | university newspaper readers draining |
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