中美彩色报纸的风格类型

经过20余年的实践,彩色报纸的设计日益趋向理性和成熟,形成了几类典型风格。本文以中美彩色报纸为对象,依据色彩使用位置及方式进行风格划分,拟将美国报纸划分为质报型、量报型和嫁接前两者特色的中庸型三类,将中国报纸划分为庄重严肃型、浓墨重彩型、清淡典雅型和五彩缤纷型四类。通过展现各类风格在代表性报纸头版的具体表现,比较中美彩色报纸风格类型间的对应性及差异性,并客观分析了差异性产生的原因。

Styles of color newspaper in USA and China

After 20 years practice, hue utilization of color newspaper tends to be more and more rational and sophisticated, and gradually forms several typical styles. In this paper, newspaper in USA can be divided into three types: quality-oriented type, Quantity-oriented type, and a mean type, namely, a combination of the former two types, while the newspaper in our country can be divided into four types: sobriety, heavy color, insipidity- elegance and blaze with color. The author compares and contrasts color newspaper in USA and China, and tries to analyze factors which result in the similarities and differences.