| 论“传者本位”与“受众本位”的内在张力 |
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| 引用本文： | 刘艳婧,高炜.论“传者本位”与“受众本位”的内在张力[J].内蒙古大学学报(人文社会科学版),2009(4):119-122. |
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| 作者姓名： | 刘艳婧 高炜 |
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| 作者单位： | 内蒙古大学文学与新闻传播学院,内蒙古呼和浩特010021 |
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| 摘 要： | “传者本位”和“受众本位”是媒介新闻传播中的两种理念，二者之间存在着相互对峙、抗衡和渗透的张力，造成了新闻传播现实语境中各方力量的此消彼长。而在“传者本位”和“受众本位”之间保持必要的张力，不但可以开阔新闻传播的视角和思路，丰富新闻传播的内容和方式，同时也有利于促进新闻传播的健康发展，实现传媒社会效益和经济效益的统一。
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| 关 键 词： | 传者本位 受众本位 张力 |
On Elasticity of ＂Communicator - centered＂ and ＂Recipient - centered＂ |
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| LIU Yan - jing,GAO Wei.On Elasticity of ＂Communicator - centered＂ and ＂Recipient - centered＂[J].Journal of Inner Mongolia University(Humanities & Social Sciences),2009(4):119-122. |
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| Authors: | LIU Yan - jing GAO Wei |
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| Institution: | (School of Literature and Journalism, Inner Mongolia University, Huhhot 010021, China) |
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| Abstract: | ＂Recipient - centered＂ and ＂Communicator - centered＂ are two kinds of conception which conduct the praeflee of news communication. The state of opposition and osmosis between this two conceptions create the elasticity which brings the power＇s growing and declining of each factors in the news communication. To maintain the elastic relations between ＂Reeipiant- eentered＂and ＂Communicator- centered＂, can not ordy widen the contents and methods in news communication, but also advance the news communication going on a track of sound progress, and achieve the realization of social benefits and economic benefits. |
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| Keywords: | Communicator- centered Recipient- centered Elasticity |
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