| 高职市场营销专业实践性教学改革探析 |
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| 引用本文： | 孟友媛.高职市场营销专业实践性教学改革探析[J].岳阳职业技术学院学报,2008,23(6). |
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| 作者姓名： | 孟友媛 |
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| 作者单位： | 岳阳职业技术学院经济贸易系,湖南,岳阳,414000 |
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| 摘 要： | 市场营销是一门综合性、实践性很强的管理科学。目前，高职院校的市场营销专业实践性教学模式存在教学基地建设薄弱、实践教学环节缺乏保障、教学投入力度欠缺和管理体制不够完善等方面的问题。为此，要加快校企合作的步伐，加强校内外实训基地的建设，加强师资队伍的培养，实现传统教学模式向实践性教学模式的转化。
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| 关 键 词： | 高等职业教育 市场营销 校企合作 实践性教学 教学改革 |
Analyzing the Teaching Reform of Marketing Specialty |
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| MENG You-yuan.Analyzing the Teaching Reform of Marketing Specialty[J].Yueyang Vocational Technical College,2008,23(6). |
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| Authors: | MENG You-yuan |
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| Institution: | MENG You-yuan(Department of Economics & Trade,Yueyang Vocational &Technical College,Yueyang Hunan 414000) |
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| Abstract: | Marketing is a comprehensive and highly practical management science.At present,the higher marketing practical teaching mode exits a lot of problems:practical basement building is weak;practical teaching is lack of security and teaching input;management system is not perfect.We should speed up the pace of school-enterprise cooperation,strengthen the building up of practical basement outside and train teachers to realize the transformation of traditional teaching mode to the practical teaching mode |
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| Keywords: | high vocational education Marketing Specialty school-enterprise cooperation practical teaching |
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